Identity, Geography, Topography, Packaging,
Product Design

With Greg Jones
Topographic Maps: Greg Jones
Packaging: Mette Hornung Rankin

54/40 is a line of home and office products based on geography. The name 54/40 comes from the slogan, "Fifty-four Forty or Fight!" which gave rise during the election of James K Polk over the Oregon Boundary Dispute.

Visit 54/40 


Design and assembly: Greg Jones

The topographic maps are laser-cut and assembled by hand in Portland, Oregon.  


Packaging design: Mette Hornung Rankin