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Brand Strategy
Naming
Brand Identity
Art Direction
Packaging
Web Design


Made In offers professional grade cookware at affordable prices via a direct-to-consumer model.  With cookware kits curated for any lifestyle, consumers can get everything they need to stock a kitchen of any size. 

Made In expresses the excitement and personalization of the home cooking movement with a focus on where and who is involved. Bright and bold graphics and art direction give an accessible yet aspirational vibe to Made In., while educational graphics help new chefs understand their way around the kitchen. Made In continues to build a loyal national following and is revered by well-known chefs such as Tom Colicchio, Eric Ripert, and Nancy Singleton.

Created at Frank Collective

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