Identity, Education, Storytelling, Community Involvement; NBC News; Rockefeller Plaza

Creative direction: Brian Collins; COLLINS: 

COLLINS: worked in partnership with Civic Entertainment Group and the leaders at NBC to create a visual design system for the first of this annual event. NBC turned Rockefeller Plaza into a "Learning Plaza," which included five interactive exhibits with sobering statistics and a Call to Action for the public.


 

Education Nation is a nationally broadcast, in-depth conversation about improving education in the United States. In collaboration with Brian Collins of COLLINS:, we created an identity that encourages students, teachers, parents, policy makers and community leaders to come together to achieve the shared goal of the best education in the world. 

 
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The inaugural weeklong event included a summit with U.S. Secretary of Education Arne Duncan and NYC Mayor Michael Bloomberg, a teacher town hall, multi-media coverage on "Nightly News," "Today," "Meet the Press," MSNBC, CNBC and Telemundo, along with interactive exhibits that encouraged the public to become  involved with education within their local community. 

 
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Since 2010, Education Nation has become a year round initiative by visiting local communities across the country on the annual Education Nation Tour, maintaining a thriving online community and launching the award-winning Learning Curve Blog. 

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