NBC Education Nation
Identity, Education, Storytelling, Community Involvement; NBC News; Rockefeller Plaza
Creative direction: Brian Collins; COLLINS:
COLLINS: worked in partnership with Civic Entertainment Group and the leaders at NBC to create a visual design system for the first of this annual event. NBC turned Rockefeller Plaza into a "Learning Plaza," which included five interactive exhibits with sobering statistics and a Call to Action for the public.
Education Nation is a nationally broadcast, in-depth conversation about improving education in the United States. In collaboration with Brian Collins of COLLINS:, we created an identity that encourages students, teachers, parents, policy makers and community leaders to come together to achieve the shared goal of the best education in the world.
The inaugural weeklong event included a summit with U.S. Secretary of Education Arne Duncan and NYC Mayor Michael Bloomberg, a teacher town hall, multi-media coverage on "Nightly News," "Today," "Meet the Press," MSNBC, CNBC and Telemundo, along with interactive exhibits that encouraged the public to become involved with education within their local community.
Since 2010, Education Nation has become a year round initiative by visiting local communities across the country on the annual Education Nation Tour, maintaining a thriving online community and launching the award-winning Learning Curve Blog.