Roasting Plant

We partnered with Roasting Plant to evolve their identity as they prepared to scale their unique franchise business around the world. We simplified their story (and finessed their logo) to communicate that not only are they sourcing the best beans from around the world, they are also roasting them at every cafe, and brewing every cup exactly the way you want it using patented technology. Every. Single. Time. As Roasting Plant expanded, they were challenged with maintaining the personal feel that their guests enjoy at their local coffee shop. We created a brand architecture that would allow for customization of brand elements depending on the locale and clientele for each story and a visual identity that is easily translated across all brand elements, storefronts, and interiors – making each cafe unified as they continue to expand globally.

Created at Frank Collective