With Clarity (formerly FourMine) is an online engagement ring company that lets customers preview multiple, 3D printed rings at home. The brand speaks to Gen Z by meeting them where they’re at – online. Through our research, we noted that people don’t want to get rid of tradition, they want to modernize it. The brand keeps the experience simple and direct throughout and stays away from expected tropes and gimmicks typically found in the industry.

Created at Frank Collective

Brand Strategy
Naming
Brand Identity
Packaging
Web Design